– Education & EdTech –
Client Field: Travel & Tourism
Target Audience: UAE Residents
Timeline: May 2024 – Present
Target: Increase bookings for more than 10 trips and excursions
Our client, a Travel & Tourism company, was struggling to engage their target audience—UAE residents. Despite offering a variety of global trips and excursions, their content was perceived as too salesy, resulting in low engagement and minimal conversions. With destinations scattered worldwide and no focus on a specific niche, the client found it difficult to capture the interest of potential customers.
To address these issues, DigitalSquad implemented a strategy focused on enhancing engagement through more relatable and appealing content:
📈 Within just 90 days, these changes led to a remarkable improvement in performance:
This case study demonstrates how a strategic shift in content creation and offering clarity can significantly impact engagement and conversions, even in a highly competitive field like Travel & Tourism. By focusing on what resonates with the audience and presenting it in an engaging format, DigitalSquad helped the client turn their challenges into opportunities for growth.