– FMCG Industry –
Client Field: Fast-Moving Consumer Goods (FMCG) – Pastry
Target Audience: Pastry Lovers
Timeline: January 2023 – December 2024
Target: Sell at least 50 cakes per day
Our client, operating in the FMCG sector with a focus on pastries, faced the daunting task of building an effective marketing and sales funnel in under 30 days. The goal was to achieve a daily sales target of at least 50 cakes. However, the brand’s low visibility and a very tight budget posed significant challenges to reaching this goal
Despite the challenges, our strategy yielded impressive results:
This case study illustrates how a well-planned and executed strategy can drive significant results, even under tight budget constraints and with a need for quick implementation. DigitalSquad’s ability to adapt and optimize quickly allowed the client to nearly achieve their sales target, setting a strong foundation for future growth.