– FMCG Industry –
50+ Cake Delivered Each day Pastry Industry
Elevating Cake Sales for an FMCG Client in the Pastry Industry
Client Field: Fast-Moving Consumer Goods (FMCG) – Pastry
Target Audience: Pastry Lovers
Timeline: January 2023 – December 2024
Target: Sell at least 50 cakes per day
The Challenge
Our client, operating in the FMCG sector with a focus on pastries, faced the daunting task of building an effective marketing and sales funnel in under 30 days. The goal was to achieve a daily sales target of at least 50 cakes. However, the brand’s low visibility and a very tight budget posed significant challenges to reaching this goal
The Obstacles We Faced
- Brand Recognition: The brand was relatively unknown in the market, making it difficult to attract immediate interest from potential customers.
- Limited Budget: With a restricted budget, we had to be strategic in our approach, ensuring that every dollar spent maximized returns
Our Process
- Prioritized A/B Testing: We prioritized A/B testing from the start, focusing on understanding which marketing messages, channels, and offers resonated best with the target audience. This allowed us to quickly identify and double down on what worked.
- Budget Optimization: Given the tight budget, we concentrated our efforts on promoting only the most popular cakes. By focusing on these best-sellers, we ensured that our marketing spend had the highest possible impact.
- Upselling via WhatsApp: To maximize revenue, we utilized WhatsApp messages to upsell other items on the menu after the initial purchase. This approach helped in driving additional sales with minimal additional cost.
Results Speak Louder:
Despite the challenges, our strategy yielded impressive results:
- Sales Performance: We managed to sell an average of 45 cakes per day, coming close to the ambitious target of 50 cakes daily.
- Improved ROI: The focused approach to best-selling items and effective use of budget led to a significant return on investment, proving that even with limited resources, substantial results can be achieved.
Summary:
This case study illustrates how a well-planned and executed strategy can drive significant results, even under tight budget constraints and with a need for quick implementation. DigitalSquad’s ability to adapt and optimize quickly allowed the client to nearly achieve their sales target, setting a strong foundation for future growth.