– Online Store –
Client Field: Home Appliances
Target Audience: People Living in Egypt
Timeline: May 2024 – Present
Target: Increase online sales of home appliances
Our client, a prominent home appliance company in Egypt, aimed to significantly boost their online sales. The challenge was to build effective upsell and cross-sell funnels, particularly in a market where most social media platforms were relatively new to their strategy. Additionally, the daily fluctuations in home appliance prices created uncertainty, making it difficult to maintain consistent sales performance.
To overcome these challenges, DigitalSquad implemented a strategic approach focused on maximizing the effectiveness of each campaign while managing the complexities of price fluctuations:
Our systematic and data-driven approach resulted in impressive outcomes:
This case study showcases how a well-planned and adaptable strategy can overcome market challenges and lead to substantial growth in online sales. DigitalSquad’s ability to quickly farm winning campaigns and scale them effectively allowed the client to achieve their sales targets, setting a strong foundation for continued success.