– Cosmetics & Beauty –
Client Field: Derma & Cosmetics
Target Audience: Women Living in the UAE
Timeline: February 2024 – Present
Target: Branding and promoting a new product category
Our client, a leading player in the Derma & Cosmetics industry, launched a new category of products that their existing customers were unaware of. The main challenge was not just to introduce these products but to effectively communicate their quality and value to the target audience. Without proper display and marketing, the products struggled to make an impact.
To address these issues, DigitalSquad implemented a multi-faceted approach aimed at enhancing brand visibility and product recognition:
Our strategic approach resulted in significant achievements:
This case study highlights how a well-executed branding campaign, focused on visual appeal and strategic messaging, can not only introduce new products but also elevate a brand’s position in the minds of its audience. DigitalSquad’s innovative approach helped the client achieve their branding goals and set the stage for future growth.