Google Ads management
Reach shoppers who are ready to buy
We plan, launch and optimize Google Ads campaigns that put your products and services in front of people who are already searching for them.
Google Ads lets your business appear when customers search for what you sell. We set up the account, build the campaigns, write the ads and track sales, calls and enquiries, so you can see what each campaign contributes.
Who is this for?
This service will help you most if you are one of the following.
Online stores
Stores that sell products online use Search and Shopping campaigns to reach buyers at the moment they search for what you sell.
Local and service businesses
Companies that win clients through calls and enquiries use search campaigns to get found by people who are looking for their service.
Brands launching new products
Businesses launching a new product use Google Ads to build early demand while organic rankings grow.
See What Growth Looks Like
Explore the work behind the brands that scaled faster, sold smarter, and built stronger market presence with DigitalSquad.
Download our portfolioWhat Google Ads management includes
Clear goals and tracking
We start by defining what counts as a result for your business, such as an order, a call or a form, and set up conversion tracking so every campaign is measured against it.
Search campaigns
We research the keywords your customers use and write ads that match them, so your business shows up when people are ready to act.
Shopping campaigns for online stores
For stores, we connect your product feed to Google Merchant Center so your products can appear with images and prices in Shopping results.
Remarketing
We bring back visitors who looked at your products but did not buy, with ads that remind them what they were interested in.
Reporting and optimization
We review search terms, budgets and results regularly, pause what is not working and put more of your budget behind what is.
Campaign results we have tracked
Campaign results we have tracked
Performance overview
Messaging conversations
Impressions and conversions
Cost per conversation
Clicks and cost
Spend and resultsPerformance overview
Clicks, cost and conversions in one view.
Messaging conversations
Conversations started from ads.
Impressions and conversions
Reach and results over time.
Cost per conversation
What each conversation costs.
Clicks and cost
Clicks, call clicks and conversions.
Spend and results
Amount spent against results.
Every campaign is tracked to sales, calls and enquiries.
See case studiesHear it from our clients
Our clients
“Very professional team who improved our sales drastically.”
“They really know what they are doing. Totally recommended.”
“Credibility, commitment and precision to hit the target.”
“Web development and social media. A cooperative team.”
Frequently asked questions
All you need to know about our Google Ads management service.
What is Google Ads?
Google Ads is Google’s advertising platform. It lets your business show ads in Google Search, on Shopping results, on YouTube and across partner websites, and you pay when people interact with your ads.
What is the difference between Search and Shopping campaigns?
Search campaigns show text ads when people type a query related to your business. Shopping campaigns show your products with an image, title and price, and are built from your product feed.
How much should I spend on Google Ads?
It depends on your market, your competition and your goals. We help you choose a budget you can sustain, then adjust it as we learn which campaigns bring the best results.
How long does it take to see results?
Campaigns can start sending traffic soon after they are approved, but they need time to gather data. We review the results regularly and optimize them as the data builds.
Do I need a website to run Google Ads?
Yes. Your ads send people to a page on your website, so that page needs to be clear, fast and easy to use on mobile. We can also design and build it for you.
How do you measure the results?
We track conversions such as orders, calls and form submissions, along with cost per conversion and return on ad spend, and share the results with you in regular reports.
Can Google Ads work together with social media?
Yes. Google Ads reaches people who are searching, while social media builds awareness and keeps your brand visible. Running both gives you more ways to reach customers.
Have remainingquestions?
Message us on WhatsApp or send a request.
Google Ads management for your business
Google Ads management covers the research, set-up, writing and ongoing optimization of your campaigns. We build Search, Shopping and remarketing campaigns around your goals and track the orders, calls and enquiries they produce, so you can see what your advertising budget is doing.
To learn more, read Google’s SEO starter guide. You can also browse our case studies and web design service, or contact us to talk about Google Ads management for your store.
What you should know about online advertising
Guides to help you get more from your marketing budget.